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What People Say About Us…

“PressReady’s “Printer’s Marketing System” is the best tool in our marketing treasure box. Every project has one pivot point that will elevate it from normal to the ultimate level, PressReady’s “Printer’s Marketing System” is the secret weapon of success. It is impossible to get the contents, topics and graphics done for you on a consistent bases every month for such a LOW monthly payment. I highly recommend it to everyone who is committed to marketing his Printing Business. Great Product with an unbelievable ROI”

Nidal Kerdiya,
eDoc Publish Inc, Tustin, CA

“What convinced my contact to give us a try was PrintHints. Now they give us all the work that was previously going out to four printers. This account is worth about $100,000 to my company and it is directly attributable to your PrintHints newsletter.”

Brad Knauer,
Pentzer Printing, Columbus, IN

“When we send PrintHints out, we get work!”

Jim Intihar, Minuteman Marketing, Chantilly, VA

“We use the postcards and they’ve worked wonders.…We’ve done about eight mailings in just over four months and it’s just amazing. I don’t know the exact numbers, but it has to be about 30-40%. …We’re seeing people just walking in off the street who have never been in here before. And these people are making big decisions. They’ll say, ‘We didn’t know you could do all of this. We thought you were just a little business card printer.’ But now they know – we can do everything!”

Steve Hanson, Printing Impression, Kennesaw, GA

“Your PrintHints mailers are beautiful, your postcards as well, I really like them. It’s the designers who will benefit from the PrintHints newsletter. It’s so well done – I’m very impressed.”

Roger Samuels,
Sterling Color Printing, Manchester, CT

“We love the newsletter – keep it coming! We’ve picked up quite a few new customers, and brought back a few old ones.”

Stant Willie
Wilcor Graphics, Norcross, GA

Does this sound familiar? You’re doing good work, you have very happy customers, you enjoy a good reputation, but you still find it hard to generate enough new sales opportunities. You know marketing could be the key to solving this, since it’s really all about getting the word out and staying top of mind, right? …

Take a quick look at the [LG] Lead Generation Program for Printers in action. This demonstration is based on the first in a series of “Lead Magnet” campaigns — “Printing Goof-Ups and How To Avoid Them.” The images here show the postcards available for you to send to your prospecting list. These would include the …

What would it be worth to your business if your incoming qualified leads multiplied overnight? Double – triple – even more? New customers are the lifeblood of any business, so of course, just about any business owner will say they would like more incoming leads. But if you’re looking at anemic projections for the rest of the …

Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the general low price atmosphere in those stores, the printing they are buying must be cheap too? Of course, that isn’t necessarily the …

How to take on the big box and internet printers, Part 1 Do you have big competitors in your market who sell printing on price, or rather the perception of low prices (even though they may actually be no cheaper than you, and they are certainly not as good)? Thought so. Bookstores have similar problems. …

The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …

Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email …

Do you personalize your email marketing? There’s not much point sending email if no one will read it. Just like the envelope in a traditional direct mail package, or the headline in a print ad, the key to getting your audience to open your email and at least consider reading it is the subject line, …

I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or …