The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative to new customers that can bring you the sales boost you’re looking for at lower cost. Your old customers. You remember them, right? …

An unfortunate reality …the falsehoods which interest dictates and credulity encourages. — Samuel Johnson Johnson was referring to war, and there’s a newer version of the same idea – the first casualty of war is truth. It seems disinformation – a polite way to speak of the concealment, distortion, and outright lies that characterize the …