New content, new content marketing advantages Check out the latest editions of our PrintHints, Inklings and ColorCard campaigns, now available in the member’s area and ready to fuel your content marketing efforts. It’s been a while since we produced a regular flow of new content. Even better, we have made some important improvements to the …

Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the printed newsletter dead and written the eulogy. Here’s why they are dead wrong. First, the people arguing this point have a vested interest …

The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …