I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or …

In developing a strategic marketing plan for your printing business there are many factors to consider, and the list starts not with advertising considerations but on the operational side. This is because the PressReady Marketing system is based on the idea of building your business as a brand. Branding is a fashionable term nowadays, but …