The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative to new customers that can bring you the sales boost you’re looking for at lower cost. Your old customers. You remember them, right? …

Even with the rise of social media and digital marketing, this is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the printed newsletter dead and written the eulogy. Here’s why they are dead wrong. First, the people arguing this point have a vested interest – they are …

If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs, rather than your competitor? Like a building on its foundation, your business is built on your answer to …

Everything you do in marketing is built on first defining why your customers should choose to do business with you, rather than any of the other choices available to them. Figuring that out usually starts with these ideas: USP: Unique Selling Proposition, DSP: Definitive Sales Proposition, POD: Point of Difference, UPB: Unique Perceived Benefit There …

I am sure you can identify things that make your business truly different from all your competitors, and I encourage you to use them. To get you started, here are some of the ideas we rely on. We work with a number of differentiating attributes that we think distinguish the printing businesses that become PressReady …