Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the general low price atmosphere in those stores, the printing they are buying must be cheap too? Of course, that isn’t necessarily the …

How to take on the big box and internet printers, Part 1 Do you have big competitors in your market who sell printing on price, or rather the perception of low prices (even though they may actually be no cheaper than you, and they are certainly not as good)? Thought so. Bookstores have similar problems. …

Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email …

I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or …