Here’s a list of things to consider when you create your own list… What You Do You can assume your products and services are not unique. You can assume high quality and creativity are widely available. Even so, do you offer any unusual capabilities in your market? What are the real benefits you deliver? What …

Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the general low price atmosphere in those stores, the printing they are buying must be cheap too? Of course, that isn’t necessarily the …

How to take on the big box and internet printers, Part 1 Do you have big competitors in your market who sell printing on price, or rather the perception of low prices (even though they may actually be no cheaper than you, and they are certainly not as good)? Thought so. Bookstores have similar problems. …

Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email …