The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative to new customers that can bring you the sales boost you’re looking for at lower cost. Your old customers. You remember them, right? …

Easy, Affordable Content Marketing For Printers If you are marketing a printing business effectively in 2017, you are covering a long (and growing) list of essentials, and your list will include at least a little content marketing. This is the process of making information available to guide prospective customers through the old Awareness/Interest/Desire/Action sequence, in …

If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs, rather than your competitor? Like a building on its foundation, your business is built on your answer to …

Everything you do in marketing is built on first defining why your customers should choose to do business with you, rather than any of the other choices available to them. Figuring that out usually starts with these ideas: USP: Unique Selling Proposition, DSP: Definitive Sales Proposition, POD: Point of Difference, UPB: Unique Perceived Benefit There …

I am sure you can identify things that make your business truly different from all your competitors, and I encourage you to use them. To get you started, here are some of the ideas we rely on. We work with a number of differentiating attributes that we think distinguish the printing businesses that become PressReady …