The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative to new customers that can bring you the sales boost you’re looking for at lower cost. Your old customers. You remember them, right? …

Easy, Affordable Content Marketing For Printers If you are marketing a printing business effectively in 2017, you are covering a long (and growing) list of essentials, and your list will include at least a little content marketing. This is the process of making information available to guide prospective customers through the old Awareness/Interest/Desire/Action sequence, in …

Take a quick look at the [LG] Lead Generation Program for Printers in action. This demonstration is based on the first in a series of “Lead Magnet” campaigns — “Printing Goof-Ups and How To Avoid Them.” The images here show the postcards available for you to send to your prospecting list. These would include the …

The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …