Take a quick look at the [LG] Lead Generation Program for Printers in action. This demonstration is based on the first in a series of “Lead Magnet” campaigns — “Printing Goof-Ups and How To Avoid Them.” The images here show the postcards available for you to send to your prospecting list. These would include the …

The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …

Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email …