Take a quick look at the [LG] Lead Generation Program for Printers in action. This demonstration is based on the first in a series of “Lead Magnet” campaigns — “Printing Goof-Ups and How To Avoid Them.” The images here show the postcards available for you to send to your prospecting list. These would include the …

Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the general low price atmosphere in those stores, the printing they are buying must be cheap too? Of course, that isn’t necessarily the …