Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email [...]
Do you personalize your email marketing? There’s not much point sending email if no one will read it. Just like the envelope in a traditional direct mail package, or the headline in a print ad, the key to getting your audience to open your email and at least consider reading it is the subject line, [...]
I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or [...]
Full customization with one click, now available in the Email Marketing for Printers module of The Printers Marketing System. Now you can upload your logo and enter various contact details, website links and other settings, then generate completely customized email messages from our library of ready to use email messages. Once your settings are entered [...]
The first 2012 edition of PrintHints is available for download in the member’s area. This edition takes a look at using cross media campaigns for stronger lead generation. Hopefully your customers will be inspired to bring you some new direct mail orders, along with requests for help with PURLs, QR codes, landing pages and tracking [...]
The latest edition of PrintHints is available for download in the member’s area. This edition features a look at postcards – most economical of high impact direct mail approaches. The focus is on marketing with postcards, with content strategies to help your customers use postcards to drive traffic to their websites, a quick look at [...]
Are your Customers fools? April Fools, that is. A great April Fools joke can be a great way to connect with your audience. Here are a few examples from the printing and marketing realm, and a few thoughts on how to hit the right note so the joke creates the right kind of associations. What [...]
In developing a strategic marketing plan for your printing business there are many factors to consider, and the list starts not with advertising considerations but on the operational side. This is because the PressReady Marketing system is based on the idea of building your business as a brand. Branding is a fashionable term nowadays, but [...]
Using just one PressReady direct mailer may help you achieve exactly the results you need, but consider how you can boost the effectiveness of your campaigns by combining two or more of our mailers strategically. Try segmenting your mailing list and select the mailers that will be most effective for each group. Or use a [...]
What kinds of customers, with what kinds of print jobs, are you sure you can deliver complete satisfaction to each and every time? If there is a short list of answers then you are well on your way – these are the customers who will work with you loyally without comparing prices very much. These [...]