Owner and founder of PressReady Marketing. I live and work in Vermont's Champlain Valley with my wife and son, and when I am not running my business I am usually found deep in a project on my small farm or whipping up a batch of "world's best" chocolate chip cookies.
New content, new content marketing advantages Check out the latest editions of our PrintHints, Inklings and ColorCard campaigns, now available in the member’s area and ready to fuel your content marketing efforts. It’s been a while since we produced a regular flow of new content. Even better, we have made some important improvements to the …
The surprisingly simple, even obvious, “goldmine” you’re not exploring You would love to find better ways to get more new customers on board, right? Everyone does, of course. But there’s an alternative to new customers that can bring you the sales boost you’re looking for at lower cost. Your old customers. You remember them, right? …
Easy, Affordable Content Marketing For Printers If you are marketing a printing business effectively in 2017, you are covering a long (and growing) list of essentials, and your list will include at least a little content marketing. This is the process of making information available to guide prospective customers through the old Awareness/Interest/Desire/Action sequence, in …
Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the printed newsletter dead and written the eulogy. Here’s why they are dead wrong. First, the people arguing this point have a vested interest …
If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs, rather than your competitor? Like a building on its foundation, your business is built on your answer to …