New content, new content marketing advantages Check out the latest editions of our PrintHints, Inklings and ColorCard campaigns, now available in the member’s area and ready to fuel your content marketing efforts. It’s been a while since we produced a regular flow of new content. Even better, we have made some important improvements to the …
Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the printed newsletter dead and written the eulogy. Here’s why they are dead wrong. First, the people arguing this point have a vested interest …
Does this sound familiar? You’re doing good work, you have very happy customers, you enjoy a good reputation, but you still find it hard to generate enough new sales opportunities. You know marketing could be the key to solving this, since it’s really all about getting the word out and staying top of mind, right? …
The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …
The latest edition of PrintHints is available for download in the member’s area. This edition features a look at postcards – most economical of high impact direct mail approaches. The focus is on marketing with postcards, with content strategies to help your customers use postcards to drive traffic to their websites, a quick look at …