Everything you do in marketing is built on first defining why your customers should choose to do business with you, rather than any of the other choices available to them. Figuring that out usually starts with these ideas: USP: Unique Selling Proposition, DSP: Definitive Sales Proposition, POD: Point of Difference, UPB: Unique Perceived Benefit There …
I am sure you can identify things that make your business truly different from all your competitors, and I encourage you to use them. To get you started, here are some of the ideas we rely on. We work with a number of differentiating attributes that we think distinguish the printing businesses that become PressReady …
Here’s a list of things to consider when you create your own list… What You Do You can assume your products and services are not unique. You can assume high quality and creativity are widely available. Even so, do you offer any unusual capabilities in your market? What are the real benefits you deliver? What …
Does this sound familiar? You’re doing good work, you have very happy customers, you enjoy a good reputation, but you still find it hard to generate enough new sales opportunities. You know marketing could be the key to solving this, since it’s really all about getting the word out and staying top of mind, right? …
What would it be worth to your business if your incoming qualified leads multiplied overnight? Double – triple – even more? New customers are the lifeblood of any business, so of course, just about any business owner will say they would like more incoming leads. But if you’re looking at anemic projections for the rest of the …