I was talking to a printing company in my area only yesterday about their marketing, and asked how many VDP jobs they were selling. I worked with this printer previously and know that they were equipped and ready to run variable data transactional jobs three or four years ago. Today, they are running little or …
Are your Customers fools? April Fools, that is. A great April Fools joke can be a great way to connect with your audience. Here are a few examples from the printing and marketing realm, and a few thoughts on how to hit the right note so the joke creates the right kind of associations. What …