The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area.The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”.
The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper pulp.
We also cover a few ways to reduce the environmental impact of print jobs while still achieving the marketing ROI print buyers look for.
The Pocket Sales Pro column and the Savvy Marketer article both cover creative, low-cost ideas for marketing a small or local business. This is pitched to be helpful to “Mom & Pop” micro-business owners, who often find it difficult to get beyond the day to day routine to do the marketing that could help them grow to the next stage.