First PrintHints Edition of 2012

The first 2012 edition of PrintHints is available for download in the member’s area.

marketing for printers Printhints newsletter 2012-1

This edition takes a look at using cross media campaigns for stronger lead generation. Hopefully your customers will be inspired to bring you some new direct mail orders, along with requests for help with PURLs, QR codes, landing pages and tracking the results.

The Savvy Marketer section offers tips for starting an SEO campaign, and the Pocket Sales Pro column explores ways to connect with a prospect’s aspirations.

Happy Printing!