If you want more customers you first have to convince your prospects to choose you, instead of who they chose before. I have a question for you: Why would I choose you to handle my printing needs, rather than your competitor? Like a building on its foundation, your business is built on your answer to …
Here’s a list of things to consider when you create your own list… What You Do You can assume your products and services are not unique. You can assume high quality and creativity are widely available. Even so, do you offer any unusual capabilities in your market? What are the real benefits you deliver? What …
The 2012-3 edition of PrintHints Newsletter is available for download in the member’s area. The main article in this edition explores some of the environmentally friendly characteristics of printing, under the theme: “Printing is greener than many people think”. The main area of focus is the sustainability and environmentally friendly aspects of forestry for paper …
In developing a strategic marketing plan for your printing business there are many factors to consider, and the list starts not with advertising considerations but on the operational side. This is because the PressReady Marketing system is based on the idea of building your business as a brand. Branding is a fashionable term nowadays, but …