Of course, you know a lot about VDP, but have you ever heard of VDE? That’s Variable Data Email. It works just like Variable Data Printing — it’s the same concept applied to email. The values stored for the contacts in your database can be used to drive the dynamic flow of content, so your email …
Do you personalize your email marketing? There’s not much point sending email if no one will read it. Just like the envelope in a traditional direct mail package, or the headline in a print ad, the key to getting your audience to open your email and at least consider reading it is the subject line, …