Even with the rise of social media and digital marketing, the printed marketing newsletter is still the first choice in the printer’s marketing tool box. It seems many “experts” have declared the printed newsletter dead and written the eulogy. Here’s why they are dead wrong. First, the people arguing this point have a vested interest …
Proactive positioning Do you find that print buyers in your area often head to the chain office type printing and copying places — Kinkos, Office Depot, Staples, etc — thinking that because of the general low price atmosphere in those stores, the printing they are buying must be cheap too? Of course, that isn’t necessarily the …
How to take on the big box and internet printers, Part 1 Do you have big competitors in your market who sell printing on price, or rather the perception of low prices (even though they may actually be no cheaper than you, and they are certainly not as good)? Thought so. Bookstores have similar problems. …