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Your brand: the basis of all your marketing

Posted in: Marketing For Printers, Marketing Strategy|Tags: branding, strategy|By: Colin DodgsonNo Comments

In developing a strategic marketing plan for your printing business there are many factors to consider, and the list starts not with advertising considerations but on the operational side. This is because the PressReady Marketing system is based on the idea of building your business as a brand. Branding is a fashionable term nowadays, but …

What our customers say…

“We love the newsletter - keep it coming! We've picked up quite a few new customers, and brought back a few old ones.”
Stant Willie
Wilcor Graphics, Norcross, GA

“I'm very happy and satisfied with the postcard and the results we've been getting with it.”
Keith Henderson
SD Visual Images, Marlborough, MA

“Your PrintHints mailers are beautiful, your postcards as well, I really like them. It’s the designers who will benefit from the PrintHints newsletter. It’s so well done – I’m very impressed.”
Roger Samuels,
Sterling Color Printing, Manchester, CT

“What convinced my contact to give us a try was PrintHints. Now they give us all the work that was previously going out to four printers.This account is worth about $100,000 to my company and it is directly attributable to your PrintHints newsletter.”
Brad Knauer,
Pentzer Printing, Columbus, IN

“When we send PrintHints out, we get work!”
Jim Intihar, Minuteman Marketing, Chantilly, VA

“We use the postcards and they've worked wonders....We've done about eight mailings in just over four months and it's just amazing. I don't know the exact numbers, but it has to be about 30-40%. ...We're seeing people just walking in off the street who have never been in here before. And these people are making big decisions. They'll say, 'We didn't know you could do all of this. We thought you were just a little business card printer.' But now they know - we can do everything!”
Steve Hanson, Printing Impression, Kennesaw, GA